Email marketing is a digital marketing tool and is usually used to send relevant and informative content in the form of newsletters or offer emails to a target group. This includes different forms of email marketing with suitable content such as blog posts or sales campaigns, which can be personalized depending on the customer life cycle and/or customer journey. Email marketing is used by companies to strengthen customer relationships and generate sales through a personalized and direct approach to the target group.
What is a display advertisement?
Display Advertisement is used to place advertising on websites that can be coordinated in the form of text, images, flash, video, or audio. The focus is on the general promotion of products or services as well as brand messages, for example with the help of banner advertising or videos. For this purpose, certain sections on the respective websites are used and specifically allocated to paid advertising spaces. The success of display marketing can be measured by reach, clickthrough rate (CTR), bounce rate (BR), and conversion rate (CR).
What is affiliate marketing?
Affiliate marketing is an online sales method where companies pay their sales partners in the form of commissions. The advertisements for products and services on the partner’s website are made identifiable via an affiliate link. The sales partner serves as an interface between the customer and the offering company. The remuneration is usually paid as a pay-per-click, pay-per-lead, or pay-per-sales model, although other commission systems are also conceivable, such as pay-per-install or pay-per-view.
What is marketing automation?
Marketing Automation deals with the automation of marketing activities through software solutions. This includes the automation of marketing measures such as email, social media, or other website actions. The goal is to address potential customers with the right messages and content at every point of the customer journey and accordingly to automatically establish a business relationship until the purchase is completed. This goes hand in hand with an increase in efficiency of the individual processes of lead nurturing up to the conclusion of the purchase. To learn more about digital marketing services for Singapore businesses, contact a professional marketer.